Determined to capture more market equity with its low cholesterol milk brand, FrieslandCampina WAMCO, makers of Three Crowns Milk, has launched the nation’s first locally produced evaporated Creamer.
Unveiling the Three Crowns Creamer in Lagos recently, Mr. Ben Langat, the Managing Director, FrieslandCampina WAMCO said, the company was pleased to announce the expansion of its brand portfolio with the introduction of the Three Crowns Creamer into the Nigerian market.
“I have tasted it, used it in my breakfast and local meals and I am confident that we have provided a nutrition solution for consumers.”
Langat assured consumers that “FrieslandCampina WAMCO will continue to ensure that every Nigerian mother has Three Crowns for her home.”
He said creamers are generally perceived to be for the upper class in developed countries, but three Crowns now offers majority of Nigerians more affordable access to a rich, tasty new creamer at an affordable price.
Speaking on the launch, Omolara Banjoko, Snr. Brand Manager, Three Crowns Creamer, said the new milk will add choices to the regular three crown in the market, noting that the market is big enough and there are a lot of people in Nigeria who needs the creamer in their daily diets.
“Milk is a basic component of diet that will always appeal to people. An extension of the brand like this will help a lot of people to access to the brand
On plans to expose the brand to Nigerians, Banjoko explained that there is an on-going retailer engagement where the brand is talking to them, and beside company has outlined series of advertising campaigns on all channels of communications, including radio, television and newspapers.
The Managing Director further extols the uniqueness of Three Crowns Milk, noting that for three decades, the brand has nourished mothers and their families with essential vitamins and minerals that support their well begin.
“Three Crowns is the first milk brand to show care for mothers and acknowledge the important role they play in the family. The brand recognises that when mothers, socially believed to be primary care takers, are themselves taken care of, this directly and positively impacts the care they give to their families.”
The launched witness the presence of key business partners of FrieslandCampina WAMCO, including wholesalers and retailers from different parts of the country to welcome the new product into the market.
The ceremony was capped off with the opening of the tea bar where invited guests experienced the new Three Crowns Creamer milk taste.
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