Rihanna features Lagos in new video

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The popular CMS bus stop in Lagos State has been featured in pop icon, Rihanna’s latest campaign video for her luxury fashion brand, Fenty.

The 45-seconds video begins with female models parading against a backdrop of thatched houses in a rustic setting.

The ever-busy streets of Marina, Lagos Island, are also showcased for a few seconds in the video.

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The singer, 31, who originally hails from Barbados, is the first black woman in history to run a major luxury fashion house.
The pop star had earlier announced her partnership with LVMH Moët Hennessy – Louis Vuitton SE, also known as LVMH, a French multinational luxury conglomerate.

Along with Louis Vuitton, LVMH includes a number of high fashion houses, including Fendi, Christian Dior, Givenchy, and Marc Jacobs among others.

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Fenty is due to launch online on May 29.

In a New York Times interview published on Monday, Rihanna said the plan for the brand was to be “disruptive” and change the luxury fashion world with a focus on direct-to-consumer online sales.

The collection, which includes sunglasses, shoes and other accessories, will be expanded every few weeks.

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Check out the campaign video below

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