Reach A Hand, Unilever and AFRIpads Launch Flagship Edu-pren

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Reach A Hand Uganda (RAHU), Unilever (through their flagship product Sunlight) and AFRIpads (through their flagship product So Sure) have launched a youth empowerment project dubbed “The Edupreneurs project”.
The project is aimed at economically empowering young people through supplementing their incomes by a commission tailored sale of home commodities focusing on Lifestyle and health goods.

The project that will rely on RAHU’s ever-growing network of peer educators, will bring services, hygiene products and health information closer to grassroots communities.

Products to be currently sold will be made by like minded partners Unilever (particularly Sunlight, LifeBuoy, Royco and Vim) and AFRIpads (particularly So Sure pads).

“Since 2014, Reach A Hand Uganda has been training peer educators and one question that we have always asked ourselves is; how can we empower them economically to earn a living out of the voluntary work that they are doing. I am very positive of this partnership where our fast-growing network of young people can be economically empowered and are assured of a start in life, after their volunteering service with us,” Humphrey Nabimanya, Founder and Team Leader of Reach A Hand Uganda said.

The project is set to kick start as a pilot in the southwestern district of Mbarara where RAHU’s network of volunteers has actively engaged in community-centred mobilization for the receipt of information and services on reproductive health.

The peer educators are expected to be given products to which they will sell in communities and get 70% of the profits as a commission.

“This edupreneurship module is intended to primarily increase the scope of earning for young people and strengthen their financial empowerment while also reinforcing the uniqueness and high quality of our products in communities,” said Grace Nandawula from Unilever.

The peer educators have undergone a robust training on product knowledge, marketing techniques and customer benefits with the support from the teams at Unilever and AFRIpads.

They are receiving commodities at a subsidized cost enabling them to make a significant margin of profit from their sales.

“Through this project, we are not only empowering these young people to become self-reliant and financially accountable but also enabling communities to access basic household commodities, services and health products that they would otherwise move distances for,” said Gertrude Adeker Emojong, Communications Officer, AFRIpads.

The project seeks to improve the day-to-day quality of life for young adults,  especially young women through easing their access to homestead lifestyle and health commodities.

In the ong term, RAHU says it plans to expand the project in the future to have a footing in other districts as well as integrate its technological innovations into the project to include an Online Shop on the already existing SAUTIplus portal to enable online orders and deliveries to the comfort of young people’s homes or even shops.

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