Multinational Telecommunications Company, MTN, has laid off some of its celebrity brand ambassadors over the worsening state of Nigeria’s economy.
Among celebrities MTN dropped include, music producer and Mavin records CEO, Don Jazzy, singers Tiwa Savage, Sound Sultan, Kcee, Harrysong and a host of others.
The company however retained past winners and participants of its Project Fame music reality TV show, which include Inyanya,
Chidinma and Praiz amongst others. In a statement issued by one of the telecommunication giant’s executive, Amina Oyagbola, “MTN remains proud to be associated with the growth and development of the careers of all our ambassadors, past and present.
“We specially thank all our former ambassadors for their immense contributions to building our brand and making us the network of choice in Nigeria.
“We will definitely continue to maintain the strong and mutually beneficial relationship with them through the monetisation of their content on all our digital platforms –
MTN Music+, CRBT and VAS.” The company’s General Manager Consumer Marketing, Richard Iweanoge, also said,
“With the significant investment made so far in Nigeria’s music industry, MTN remains and will continue to beone of the biggest supporters of the music industry.
We have a track record of consistently providing the stage for some of Nigeria’s biggest artistes to shine and express themselves”.
“Through the platform, we ensured that Nigerian musicians would no longer suffer the scourge of piracy.
They are able to make good money as a result of their hard work. Also, as Nigeria’s most innovative telecoms company,
we have been able to deploy music as a platform to give other value added services to our teeming subscribers,
which have also proved to be a significant source of revenue for the artistes such as the MTN Music+ app and a host of other platforms.”
MTN further noted that it will however retain also the services of some of its newly-signed brand ambassadors such as Falz, Skales and Tekno who are mostly upcoming.