NAACP, WE TV, Partner For Voter Mobilization Ahead Of Midterms – Your Black World

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By: Ryan Velez

With the midterm elections poised to be some of the most pivotal of their kind in recent history, not to mention the unprecedented amount of minority candidates on the ballot, it makes sense that many names in black media would be trying to do all they can to try and get voters motivated to come out. Ebony reports on one such example, with We TV partnering with the NAACP to try and encourage their large viewership block to vote.

In the non-partisan effort, WE tv talent including Romeo Miller, Trina Braxton and Towanda Braxton appear to talk about the importance of taking part in the democratic process as well as how voters can make a difference, both through their vote and working with groups like the NAACP.

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“The NAACP has always been a leader in the struggle to improve the lives of black people in America and we are excited to join WE tv in this partnership to engage their viewers to make their voices heard in November,” NAACP President Derrick Johnson said.

“There is too much at stake for this election. The decisions that we make now will have a five-year effect that will possibly change the entire face of our Congress. We each have the power, not just vote, but also to empower others to make our voices heard at the ballot box. We must vote in far greater numbers because our lives, our very existence depends on it.”

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“We are proud to work with our partners at the NAACP on a spectrum of activities, all designed to encourage our influential African-American audience to vote in the upcoming mid-term elections,” WE tv President Marc Juris said.

“Our Thursday night viewers are highly engaged with our brand across multiple platforms, creating a perfect opportunity to deliver a powerful and targeted ‘get out and vote’ message. The right to cast a ballot is more important than ever before and WE, along with the NAACP, really can make a difference,” he added. The NAACP will also be distributing the message via Twitter, Instagram, and Facebook accounts.

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