Kanye West’s Yeezy Brand Projected To Outsell Jordan’s

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Kanye West

Kanye West’s Yeezy brand could outsell the Jordan shoe line soon. (Photo: RB/Bauer-Griffin / GC Images via Getty Images)

So considering Yeezys have been out for just six years under Adidas and already has made over $1 billion, West could be standing at the top of the sales hill much sooner than later.

Reportedly, $150 million of the rapper’s personal income has come from Yeezy sales in the past six months, and Forbes has him at the No. 3 position on its Celebrity 100 list of highest-paid entertainers.

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One could also say that Yeezys have rivaled the Jordan brand in terms of cachet, especially within hip-hop circles. Most of West’s recent sales have come from his Yeezy Boost 350s, and he explained what inspires his designs.

“I am a product guy at my core,” he told Forbes in a recent interview. “To make products that make people feel an immense amount of joy and solve issues and problems in their life, that’s the problem-solving that I love to do.”

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The high sales numbers are despite the fact that West angered many by supporting Donald Trump in the past and for saying slavery was a choice for black people.

The 42-year-old also has talked openly about having bipolar disorder in the past, which he suggested helps his creative process.

“‘Crazy’ is a word that’s not gonna be used loosely in the future,” West said in the Forbes interview. “Understand that this is actually a condition that people can end up in, be born into, driven into and go in and out. And there’s a lot of people that have been called that ‘C’ word that have ended up on this [Forbes magazine’s] cover.”

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