Heineken Launches New Brands In Liberia

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…Celebrates 30 Years Partnership With Abi Jaoudi

By Jimmey C. Fahngon

Heineken International and Abi Jaoudi & Azar Trading Corporation over the weekend celebrated 30 years partnership.

During the celebration held at a local hotel in Sinkor, near Monrovia, Heineken launched three new brands of its product on the Liberian market.

The new brands include Sol Cervaza, Legend (extra stout) and Star Beer star.

These three new products add to the already Heineken and Amstel which have been on the Liberian market for some time now.

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Speaking Saturday night at the launch of the products, Heineken International representative Andre Woldt said the new brands are of the highest quality.

He said these new brands which have already been introduced on other markets in Africa will add more piquancy to consumers.

Woldt said Heineken International as a premium entity in the alcoholic beverages world is always concerned about adding new spices to its products.

He explained that Sol which has 4.5 percent alcohol means sunshine in a bottle is a global icon originally from Mexico.

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As for Legend, Woldt explained that it is considered as an extra stout with ingredients including roasted, Barley Malt, Sorghum, hops, yeast and water. It contains 7.5 alcohols.

Woldt told the gathering that Star Beer, which is referred to as the real beer is made of malted, Barley, Sorghum, hops and water.

He disclosed that Legend and Star Beer will be sold cheaper than the current beer and stout on the Liberian market.

Woldt assured Heineken International commitment to consumers’ satisfaction.

Earlier, Abbas Karnoub expressed delight for Heineken International partnership with Abi Jaoudi & Azar Trading Corporation.

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He said all will be done to foster the partnership and assured customers of quality services.

Meanwhile, Madam Josephine Yorbutey has won a trip to Paris, France, to watch a PSG game, where President Dr. George Manneh Weah played in the 90s.

Madam Yorbutey is expected to leave the country at the end of this month for a life time experience in Paris through Heineken International.


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