Namibia/November 8, 2018/Mark Katanga/284 views /Namibia Cision Unveils Global Innovation Lab to Transform Communications Industry – Namibia News Digestshare on:FacebookTwitter Google +Pinterest Tumblr Linked InEmailSend to Email Address:Your NameYour Email AddressEmail check failed, please try againCancel LONDON, Nov. 6, 2018 /PRNewswire/ — CISION COMMSCON — Cision® (NYSE: CISN) today announced the opening of a new global innovation and research centre to fuel the ongoing development of groundbreaking technology for the communications industry. The Cision Innovation Lab, with locations in New York City and Berlin, is designed to build, test, and launch cutting-edge technology that helps communicators unify data, processes and analysis to transform the comms function. The Lab will serve as a testing ground for integration of acquired technology into the Cision Communications Cloud®, as well as the integration of the Cision Comms Cloud™ with industry-leading marketing and advertising technology from around the world. The research centre will also focus on the creation of industry-standard frameworks and approaches that follow the best practices of Earned Media Management, helping to transform the comms function into a business driver. ALSO READ Pik Botha, Apartheid-Era Minister, Dies in South Africa “Cision is building transformative technology to enable a modern communications industry – one where comms is realised as one of the most valuable assets within an organisation,” said Kevin Akeroyd, Cision CEO. “We led the charge for a new era with our breakthrough Communications Cloud, and the Cision Innovation Lab is an important component to achieving our vision for the future of comms. We’re taking a new approach to innovation, helping global communications professionals to more holistically connect earned media with paid and owned media.” The Cision Innovation Lab will be led by David Barker, the company’s President of Data and Innovation. Under Barker’s leadership, the Lab will focus on anticipating and solving the communication industry’s challenges through product development, strategic acquisitions, and select partnerships with organisations in the paid and owned media spaces, including MediaMath® and LiveRamp®. ALSO READ S. Sudanese Surgeon to Use Nansen Award to Aid War VictimsThe research centre will be used to build and beta-test different communications use cases and solutions. Four primary centres of testing and development within the Lab environment include: Quants: Enabling communicators to access data, metrics and measurement to validate the importance of earned media as a business driver. Artificial Intelligence (AI): Bringing efficiency, scalability, and deep insights to both the day-to-day functions and overarching comms strategies. Graph: Allowing communicators to visualise and act on the interconnectivity of key influencers, content and target audiences. Media: Integrating with the broader martech environment to extend and connect earned media to paid and owned channels. “Communications and public relations are rapidly evolving,” noted Barker. “Today, more than ever, comms and PR professionals are being asked to produce data-driven results that align with core business metrics. The Cision Innovation Lab will provide the ongoing development and innovation needed to set new standards of measurement and integration to continue validating the importance of earned media.” ALSO READ Namibia - SWAPO To Convene Extraordinary CongressAbout CisionCision Ltd. (NYSE: CISN) is a leading global provider of earned media software and services to public relations and marketing communications professionals. Cision’s software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,000 employees with offices in 19 countries throughout the Americas, EMEA, and APAC. For more information about its award-winning products and services, including the Cision Communications Cloud®, visit www.cision.com and follow Cision on Twitter @Cision. Media contacts:USLaura RomanDirector of Corporate Communications, Cisioncisionpr@cision.com Kate WalkerMcGrath|Power for Cisioncision@mcgrathpower.com EuropeSteph MacleodKaizo for Cisioncision@kaizo.co.uk Logo – https://mma.prnewswire.com/media/467136/cision_logo.jpg Leave A Comment Below Related Tags:Namibia share on: FacebookTwitter Google +Pinterest Tumblr Linked InEmailSend to Email Address:Your NameYour Email AddressEmail check failed, please try againCancel previous articleSenegal: Jokkolabs organizes the 4th edition of Global Entrepreneurship Week in Francenext articleEgypt to increase natural gas exports to Jordan to 150m scfd by December – Daily News EgyptRelated Posts17 shares Namibia/November 8, 2018 Le 16e salon mondial du voyage de Shanghai, une plateforme professionnelle dédiée au marché du tourisme émetteur chinois – Namibia News Digest13 shares Namibia/November 8, 2018 16th Shanghai World Travel Fair – a Professional Platform Dedicated to China Outbound Tourism Market – Namibia News DigestBill Gates Launches Reinvented Toilet Expo Showcasing New Pathogen-Killing Sanitation Products That Don’t Require Sewers or Water Lines – Namibia News DigestPEACE Cable Project Enters into Cable and Material Manufacturing Stage – Namibia News DigestLe projet PEACE Cable entre dans la phase de fabrication de câbles et de matériaux – Namibia News DigestTällberg Foundation Announces Winners of the 2018 Eliasson Global Leadership PrizesInMobi Acquires U.S. Based Advertising and Data Company, Pinsight MediaHuawei Releases High-Accuracy Wireless Location Solutions to Simplify Business DigitalizationWhale Cloud and Alibaba Partner with Ghana on Innovative City DevelopmentInaugural Early Childhood Development Conference begins in Nairobi, Kenya.