Advertising Practitioner Decries Politicisation Of APCON Composition

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Lagos – Foremost advertising practitioner and lecturer, Dr. Christopher Doghuje has lamented the politicisation of appointment into the governing council of the Advertising Practitioners Council of Nigeria (APCON), saying it is unfortunate that government is violating its own laws.

Doghuje who spoke to DAILY INDEPENDENT on the controversial nomination of non-professionals into the council of the apex advertising regulatory body, said the laws setting APCON are very clear and wondered why government who should be the custodian of the rule of law should flagrantly flouts it laws and expect sanity in the industry.

Recall that APCON governing council was dissolved alongside other government agencies few months into the APC led government of President Mohammadu Buhari, and since then the advertising body has been running without a substantive governing council.

Last month, in an attempt to reconstitute the board of APCON council, government rolled out new names of persons appointed into the council, but the sectorial groups comprising AAAN, ADVAN and MIPAN swiftly rejected the names on the list saying the new appointees were non-professionals and a violation of relevant laws setting up APCON.

The new names for the council include Hon. Jacob Sunday (Chairman), Chief Dayo Abatan, Aloysius Okafor, Sani Tulu, Akor Sunday, Ismaila Umar Sifawa and Murtala Adamu Atiku.

To give effect to their rejection, the sectorial bodies wrote a protest letter to the presidency via the Minister of Information, Alhaji Lai Mohammed, insisting that the Nigerian Advertising Laws, Rules and Regulations Act 55 of 1988 (as amended) states that the Chairman, who should be appointed by the President, shall be a distinguished fellow of the profession.

Doghudje who witnessed the formative years of AAAN and APCON said he feels most unhappy about the development. “May be it was unfortunate that APCON came by a decree and without those, I mean government, who passed the decree understanding the decree they passed.

“That is the sad thing about APCON. The disturbance by government which you are seeing today was there when I was the Chairman. I tasted a part of it.

He urged government to play by the rules insisting that APCON is a regulatory body set up by law and has tenure of three years when the board changes.

“The sad thing in developing country is that everything is politicised. Every time government changes hands it want to dissolve the council and appoint another person.’

“But I can tell you that APCON can stop the meddling indirectly. I say indirectly. That is, the AAAN and other stakeholders of like mind can indirectly forestall government interference”

The post Advertising Practitioner Decries Politicisation Of APCON Composition appeared first on Independent Newspapers Nigeria.

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